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# updates

Building in public, week by week.

Everything that shipped, every conversation that mattered, and what I'm figuring out along the way.

May 10, 2026

Week 3: Account Memory for AI Agents

Focused less on shipping new features, but trying to figure out how to market Proply. Set up my own LinkedIn Engine, that includes automatic outreach and comments on creator's post. Confident that positioning is nailed down to "Account Memory for AI Agents". Reached out to a couple of founders and talked to a few about GTM and future of Agents. Biggest takeaway from this week is 1) Find one channel 2) Stay consistent. I just need to do the repetitive work from now on and constantly belief into the product.

  • PositioningRefined to "Account Memory for AI Agents"
  • DevelopmentShipped LinkedIn Integration
  • MarketingBuilt own LinkedIn Engine for comments and leads
  • MarketingNailed down topics to post about & wrote LinkedIn Content Schedule
  • DevelopmentStarted setting up native CRM Integration
  • InfrastructureFixed lot of Bugs and Errors when creating real use cases
May 3, 2026

Week 2: Defining the direction of Proply

This week I focused on defining the actual product and analyzing competitors to see what they focus on. I worked on the private graph, which is becoming the core of Proply. Added more integrations with existing GTM tools. Made a few updates on the website but want to stay focused on the v1. I also got a few compliments on it this week. Finally started building real connections on LinkedIn and spoke with another founder in this space.

  • MarketingRefined website V1 – stayed minimal and focused on clarity
  • PositioningStuck to CRM for GTM agents – refined core narrative and direction
  • DevelopmentShipped Dev Portal – foundation for external usage
  • DevelopmentShipped MCP + SDK (JS, Python) – easier integrations for builders
  • DevelopmentAdded integrations with GTM tools
  • InfrastructureImproved public graph – better structuring of signals and storage
  • ProductSet up pricing structure – usage based model aligned with product
▸Week 2 - 3 Pillars every Founder needs to have
April 25, 2026

Week 1: Going all in, building in public

After months of trying different approaches and building different products in silence, I decided to go all in and build in public. I've been working on Proply for a few weeks. This week, I finalized website V1, shipped the core infrastructure for the public and private signal layer, and had a conversation with an integration partner that pointed to something I'll share more about soon. Week one.

  • DesignLaunched website V1 — minimalistic, built to last
  • PositioningRefined positioning to CRM for GTM agents
  • DevelopmentShipped public signal layer: webhook ingest + HMAC auth
  • InfrastructureShipped private signal layer: email, call, and proposal activity logging
  • SalesFirst integration partner conversation — early signal on where the demand is
  • MarketingWrote Convictions page and Manifesto — starting to build in public
▸Week1 - Why I'm building in Public